Alloy Refurbz / London's Top-Rated
Wireframe mirrors the Plug In Stations reference structure section-by-section, adapted for alloy wheel refurbishment. Built around the primary customer profile (Dan Mercer): owner-driver who needs to trust the workmanship before committing. Brand: #23cdb8 teal on #161616 dark.
Strategic priorities baked in: social proof leveraged hard (525 reviews, 29k Instagram, before/after density), modern-but-human aesthetic, multiple search-term entry points covered through services grid + FAQ.
London's Trusted Wheel Refurbishment Specialists Since 2016.
Premium powder coating from our Wembley workshop. Craftsmanship on every wheel, backed by a 12 month written guarantee. Save 20% when you enquire today.
Real wheels. Real transformations.
Before and afters from recent powder coating transformation projects.
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
One workshop. Every finish.
From single kerb scuffs to full set refurbs and caliper resprays. We handle every job in-house with the same one-year guarantee.
Alloy Refurbishment
Full strip, prep, paint and lacquer for a factory-fresh painted finish. Any colour, any car.
S.M.A.R.T Repairs
Single kerb damage fixed at your home or office in under 2 hours. Mobile service.
Caliper Customisation
High-temp caliper respray in any colour. Pair with refurb for a complete refresh.
Rated excellent by 525+ London drivers
Drivers rated us highly for the level of craftsmanship and dedication to every wheel.
"Turned 4 badly kerbed alloys into something that looked better than factory. The colour match across all four was spot on. Completely transparent on price too. No surprises."
"Had a full set with corrosion under the lacquer. Quoted me a fixed price, did the work in a day, and you genuinely cannot tell which were the damaged ones. Worth every penny."
"Full refurb plus caliper respray in red. Communication was excellent throughout, and the warranty gave me peace of mind. 18 months later still looking perfect."
"Took my M4 in for a full refurb in gloss black. Honestly the wheels look better than the day I picked the car up. Properly meticulous work and the lads clearly love what they do."
"After a year of looking for someone who'd treat my wheels like they were their own, I finally found these guys. Booking was easy, the price was fair, and the finish is flawless."
"Range Rover sport wheels refurbed in satin grey. Done within 24 hours of dropping them off, perfect fit when they went back on. These guys actually care about the detail."
"SMART repair on a single kerbed wheel. Done in under two hours, you'd never know it had been touched. Saved me the cost of a full set redo. Brilliant service."
"Eight wheels across two cars over the past two years. Every set has come back better than I expected. Trust them completely with anything we own now."
Scroll for more →
From quote to fresh wheels in 72 hours.
Get your fixed quote
Answer a couple of questions and we'll send a fixed price the same day.
Drop off
Bring your wheels to our Wembley workshop at a time that suits you.
Drive away
Wheels back on, fully cured, finished and protected by our 12 month written warranty.
Trusted by drivers of every major brand
From everyday cars to high-spec performance vehicles. We refurbish wheels for every major manufacturer in London.
Save 20% on every wheel this month.
Book this month to lock in the discount. Quote takes 30 seconds. No site visit, no obligation, fixed price guaranteed.
A family business with a 12 month guarantee in writing.
Alloy Refurbz has been family-owned and run since 2016. Every wheel that leaves our Wembley workshop is backed by a written 12-month warranty that covers lifting, peeling, fading, and lacquer failure on every finish we apply.
12 Months in Writing
Issued the day your wheels are returned. No exclusions buried in small print.
Family Run Since 2016
Same workshop, same team, same standards. We're not going anywhere.
Properly Equipped
Full spray booth, oven cure and powder coating line, all under one roof in Wembley.
525 Reviews & Counting
525+ verified Trustpilot reviews and 28k Instagram followers showing real customer work.
Daily transformations on Instagram
Watch every refurb as it leaves the workshop.
Common questions about alloy refurbishment
The questions we hear most often before booking.
How much does it cost? +
Fixed per-wheel pricing. We send your quote the same day, with the 20% off this month included. No surprises and no hidden surcharges.
How long does the work take? +
Standard refurbs are completed within 72 hours of drop-off. SMART repairs are typically done the same day at your home or office.
Do you come to me, or do I drop off? +
Both. Full refurbs are done at our Wembley workshop. SMART repairs and caliper resprays can be done mobile at your home or workplace.
What does the 12 month warranty cover? +
Lifting, peeling, fading, and lacquer failure across every finish we apply. Issued in writing the day your wheels are returned.
Can you match my exact wheel colour? +
Yes. We match factory OEM colours or any custom finish: gunmetal, satin black, bronze, two-tone, you name it.
Based in Wembley.
Serving all of London.
Drop your wheels off at our Wembley workshop, or book our mobile team for SMART repairs and calipers across Greater London.
Workshop Address
[Full Wembley address - placeholder]
Opening Hours
Mon–Fri 9am–6pm · Sat 9am–4pm · Sun closed
Call or Text
07999 966 610 · alloyrefurbz@gmail.com
Ready to refresh your wheels?
20% off ends this month.
Get your fixed-price quote in 30 seconds. Backed by our 12 month written guarantee, 525+ reviews, and 9 years of London refurb work.
Notes for the Landingi build
- Heyflow form (Section 03): 3-step flow - (1) wheel count, (2) wheel size, (3) name + mobile + optional postcode. 1-hour SLA promise on thank-you screen. Service type captured on the call, not on the form. Submission lands in Pipedrive + email.
- Sticky header: The header should pin on scroll. Trust strip can collapse below header on scroll if it gets cluttered on mobile.
- Before/after gallery: Build as a swipeable slider on mobile, grid on desktop. Each tile should ideally be a single before/after composite image rather than two stacked - easier to scan.
- Pricing strikethrough: Confirm with client whether to show actual £ figures or keep "20% off all services - get your quote". Showing prices wins on transparency but commits to specific numbers.
- Workshop photos needed: CNC lathe, spray booth, oven, completed wheels lined up. These are the credibility shots that separate Alloy Refurbz from driveway operators in Dan's mind.
- Family/owner photo: Section 11 needs a real photo of the owners. Don't use stock. If a good one doesn't exist, prioritise getting one shot before launch.
- Tracking: WhatConverts dynamic number insertion on the phone numbers, GA4 + Google Ads conversion tracking on Heyflow submit, secondary conversion on phone click.
- Mobile considerations: Hero form moves below the headline. Reviews band collapses to a swipe carousel. Services grid stacks 2x2. FAQ becomes a single column.